Same Impact, New Look
02/25/2021
Content Type: News
Nature and Culture International is proud to announce the launch of an updated logo and brand identity!
Since our founding, Nature and Culture has protected over 21 million acres of precious and biologically diverse wild places in Latin America with generous donors like you. To honor this conservation work, we refreshed our logo and branding to reflect who we are today and to symbolize our dynamic future.
Nature and Culture’s mission is to conserve biologically diverse places landscapes, in concert with local cultures, for the well-being of the planet. To convey this mission, the updated logo maintains the brand mark of the iconic jaguar. The jaguar is a powerful species found in every country that we work in, a protector with the strength to confront any threat.
The logo is now illustrated in a hand-carved style, inspired by products crafted by the local and indigenous communities Nature and Culture partners with. This style manifests our commitment to preserving cultural diversity.
The colors in the logo were chosen to be highly recognizable and original. These colors, along with new bright and varied brand colors, represent treasures of the rainforest, such as orchids and birds, whose intensity is a striking burst of beauty and richness.
Nationally-recognized illustrator Jennifer Hewitson was chosen to recreate the brand mark and typeface. She is known for depicting the natural world and humankind’s relationship to it.
You will see our logo change immediately on our digital presence, and in the upcoming months, we will be updating all of our physical assets as well.
We hope that you like this new look and feel for Nature and Culture! If you have used the Nature and Culture logo in any of your marketing materials, please assist us in updating them. Contact us at dogood@natureandculture.org for more details, or to share any feedback.
Thank you for being a part of the Nature and Culture Community. We are so grateful that you are with us.
Learn more about your impact here.
